Wednesday, October 17, 2007
Choosing a toll-free number
My step-daughter recently asked me "what the deal was with the 877 area code?" She grew up in an era when long distance was always free on her cell phone. It got me thinking about how things have changed with Ma Bell (even saying that will date me, I am sure).
I had an 800 number back in the day when I thought it was important for people to easily call me. This was when I had 128 kbps ISDN "broadband" Internet, and had to pay something like two cents a minute for each call to my ISP (that cut down on my surfing time, to be sure). Most of the time I got wrong numbers, which I paid I think regular long-distance charges for. I think my business phone bill was around $300 a month, including the ISDN access.
Fast forward to today, where my personal phone bill is around $200 a month and the thought of having a "dial-up ISP" and ISDN puts you back in the cretaceous period. Of course that includes several cellular lines, DSL, and unlimited wireline long distance. But there are still some situations where you might want to have a toll-free number for your business, or even personal needs. So what do you do?
The easiest and cheapest way to get a toll-free number is if you already are a Vonage VOIP customer (there are still a few of us diehards around). It costs an extra $5 a month with a $10 activation fee, and you have your choice of 877 and 866 numbers with 100 minute in-bound calls. The number is tied to your existing Vonage line, of course, and it takes seconds to sign up via their Web site. Clearly, these guys get how to do self-service features.
If you aren't a Vonage customer and don't expect a lot of calls, you can get a toll-free number from Ureach.com for $10 a month that includes 30 minutes of inbound calls on one of their messaging plans. After that, the price is 7 cents per minute, which can add up. A better deal is a plan from OfficeDepot.com, where the same $10 a month gets you 200 minutes, and then 4.9 cents per minute after that.
And PhonePeople.com is just one of a number of Web sites that allow you to type in your name or some catchy seven-letter phrase and see if you can match it to a particular toll-free number, where the first 100 minutes will cost – you got it -- $10 a month plus a $29 activation fee. They offer all the various toll-free prefixes too.
There are a number of differentiating features on all of these plans: some will send your voice mail calls to email-based notifications and voice attachments, some will allow you to have multiple "extensions" on your line for different users, some can forward to different numbers or have a "follow-me" type of service, and some will have toll-free fax tied into the voice line too.
Speaking of Ma Bell, I tried to get information from AT&T's various Web sites about toll-free numbers, but wasn't able to find anything even after I entered my login information as one of their customers. That is shameful, and just goes to show you how far we have with toll-free calling.
Wednesday, October 10, 2007
Learning from NASA
I spent a day at the Kennedy Space Center in Florida this week while I was attending a user group conference nearby in Orlando. As my wife and I rode around the vast complex, I thought about the many things that public relations and tech marketing folks can learn from the way NASA tells its story to the public.
NASA has always spent a lot of money on PR. Sending people into space is dangerous and expensive, and continues to be so. And while the company’s reputation isn’t what it used to be compared to the “Right Stuff” 1960s when we were trying to land on the moon, they still do a lot of things right when it comes to getting their message across and educating the public about what it takes to work in space.
I admit it – I am a space junkie and grew up fascinated with astronauts and the whole lunar landing thing. Growing up on Long Island, I knew that the local space contractor was Grumman and that they built the spidery lunar lander, and even had a model of it in my bedroom too. Later, I spent some time at the Cradle of Aviation Museum which isn’t far from where Lindbergh took off for Paris, and got to meet Fred Haise, one of the Apollo 13 astronauts (Bill Paxton plays him in the film version) when he gave a lecture there several years ago. (Just to complete the connections with Lindbergh, now I am living in St. Louis. He also wrote his memories when he was living in Port Washington, NY, where I lived for many years too.)
What made the visit to the space center memorable were the testimonial videos from long time NASA employees – they were short, You-Tube like segments about people that had rather odd jobs, but took pride in doing them -- for decades in some cases. As an example, the various pieces of each shuttle need to be put together in a special building called the Vehicle Assembly Building and then towed over to the launch pad. The guy who drives the tractor that tows this multi-million ton rig talked about how he isn’t exactly NASCAR material – the tractor’s maximum speed is one mph – but when he gets to the pad he has to position the rocket within a sixteenth of an inch for it to be properly launched. You could see him positioning the rocket with a joystick in the video and wonder how cool is that?
Another video was about the guy who runs the recovery operations to pick up the booster rockets once they are ditched in the ocean. NASA recycles them but first they have to track them down after the launch and the process isn’t easy. We saw videos of divers wrangling the boosters – everything is bobbing up and down in the ocean while the drivers try to attack the lines to tow the rockets back to shore.
The best part of the complex for me was the actual firing control room that has been reassembled and shows you what happened the moments before and after one of the Apollo launches. Those of us that grew up glued to our black and white TVs watching many moon launches will find this the iconic techno stage setting fascinating, and it was great to see the attention to detail – the various instrument panels lit up as they came into play during the countdown. Now we have space entrepreneurs that can run their launches remotely over the Internet with just a small staff.
Even though I visited the space center when I was very young, I wasn’t prepared for how vast the place is – you need to take a series of bus rides from one site to another, and of course much of it is very much a working industrial site that is off limits to the general public. My wife and I got to go in a simulation ride that shows you what liftoff in the shuttle feels like. And we ate lunch literally underneath the huge Saturn V/Apollo rocket that is lying horizontally and stretches close to 400 feet.
What was special about the space program, then and now, is that it takes the right mix of teamwork and selflessness and ingenuity to pull all this technology off. And while the shuttle fleet is aging, it is a testimonial to how many of them we have launched successfully and how well it really works. While some might argue that sending people into space is a luxury we can’t afford, I like to think that the innovations and sense of discovery continue to inspire many of us in the hi-tech field. I give NASA a lot of points for doing such a great job, and the next time you find yourself in the area do plan on spending some time at the space center, and maybe skip a day at the theme parks that ring Orlando.
Wednesday, September 19, 2007
New VOIP Services
| MagicJack.com | Ooma.com | Vonage.com V-Phone | Skype.com | ||||||||||||||||||||||||
| Initial cost | $40 for first year | $400 | $40 |
| |||||||||||||||||||||||
| Recurring cost | $20/yr following years | None | plus monthly Vonage service | ||||||||||||||||||||||||
| 911 features | Uses E911 PSAP | Uses landline 911 (2) | Use Vonage PSAP | None | |||||||||||||||||||||||
| Headset or analog phone? | Either supported | Analog Phone | Neither needed (mic included) | Headset + PC | |||||||||||||||||||||||
| Free calling area | North America | USA | North America | Various countries (1) | |||||||||||||||||||||||
| Mac OS X support | Not yet | Uses phones | Not yet | Yes | |||||||||||||||||||||||
| Notable features | Headset or phone | Second line | Built in mic | International reach | |||||||||||||||||||||||
| Drawbacks | Few area codes yet avail. | Customer support | Tied to Vonage account | Dicey p2p network issues | |||||||||||||||||||||||
| Email voicemail notifications? | Yes | No | Yes | Yes | |||||||||||||||||||||||
| (1) Skype pro provides unlimited calling in a single country that you receive the phone number for. | |||||||||||||||||||||||||||
| (2) Please note that in order for the ooma system to work, we will add call forward busy ("CFB") when we provision your line, for which you will owe your landline phone company associated monthly charges | |||||||||||||||||||||||||||
So what are these new services? Ooma is a small box about the size of an answering machine that hooks up to both your broadband Ethernet and your land voice line. MagicJack is a bit bigger than a USB key drive that connects to your computer's USB port. They have very different approaches, and are not for everyone.
MagicJack is a way to supplement your existing landline or cellular service. If you have a loved one that is living overseas, or someone who travels a lot, then this makes sense. At a fixed price of $40 and $20 for the second and subsequent years, it is a low enough price point that you can send it to someone living abroad, have them register with a US phone number, and then you can have cheap unlimited talk time. The nice thing about the gizmo is that you can either hook up a standard analog phone to it, or use whatever PC-connected sound device you'd like: it can toggle between both. It doesn't yet have many local phone numbers -- when I tried it out, I could get as close as Memphis but nothing in Missouri as yet. But this is becoming less of an issue as many people have unlimited long distance plans anyway.
Ooma is much more expensive, and I am not sure where their market is: at $400, you have to make a lot of calls and the device requires a lot more commitment. You need to make changes to your landline calling features too. Its niftiest feature is the ability to give you a second outgoing phone line, so you can get around a chatty teen who is always tying up your phone. But it has very poor customer support despite some initial buzz and a high initial cost to get their gear.
Both Ooma and MagicJack come with their own voicemail box that can send you email notifications, which is becoming standard in the VOIP world. Both supply unlimited calling in the US or North America, with additional per-minute charges to places beyond. Both support the better E911 services that aren't the norm with most VOIP suppliers: ironically, Vonage offers a competitive USB gizmo called the V-phone, but 1) you need to sign up for a Vonage service plan to use it and 2) it doesn't support E911, instead, emergency calls get routed to a Vonage operator.
The other entry in this sweepstakes is Skype. They of course only work on your PC, but they do offer Macintosh support, something neither the V-phone or the MagicJack presently have. They are a bit more expensive if you buy all the various options (you need Skype In to get a fixed phone number so people can call your PC at $60/year and Skype Pro to make outgoing calls at $36/year ) than either USB device, but they do offer local numbers in various countries, should that be important to you or if both of your frequently called parties are outside the US. Their Pro plan allows unlimited outbound calling to phones in whatever country you assign your phone number to your account.
What you pick will depend on a lot of different circumstances: if you are looking for a complete replacement of your landline phone with an Internet solution, I still think either Vonage or AT&T CallVantage is a better way to go than any of these products. If you make a lot of international calls to different places, then probably Skype is your answer. If your teen or traveling salesperson is tying up your phone or racking up cell minutes, then any one of these might be a lower-cost alternative if you want to keep your existing landline.
Clearly, the VOIP market is undergoing a lot of change, and a lot of players will come and (like SunRocket) go. As someone who uses Vonage daily for the past four years, I am watching avidly what is going on.
Monday, September 17, 2007
Rewriting computing history with Colossus
It sounds like a made-for-TV movie, and it should be, and finally -- Now The True Story of Colossus Can Be Told (cue announcer and swelling music).
The world's first electronic digital computer wasn't developed on American soil but presaged by nearly two years during an intensive British top-secret wartime effort called Colossus. A team of engineers built the room-sized computer for a single purpose: to decrypt German military radio transmissions. The original designer died without ever receiving any acknowledgment or acclaim accorded to many of his American computing counterparts, yet he was responsible for the first implementations of program-controlled logic, parallel processing, variable programming, hardware interrupts, optical reading of punched paper tape, shift registers and other things that are now common to the PC lexicon. Some of these innovations took a decade or more to implement elsewhere by others.
And lest you think that Colossus was so old school slow, consider this: It was so massively parallel and efficient at what it did that a modern PC programmed to do similar code breaking tasks now takes about as long to achieve the same results!
There were actually ten Colossus models produced during the war by a team led by Thomas Flowers, who worked doing telephone switching research before and after the war at what was to become British Telecom. By a series of fortuitous circumstances, Flowers was originally hired for another project, and took it upon himself to develop Colossus using his own designs.
Why are we just figuring its place in history now? Several reasons: first, the Brits have finally declassified the key documents and lifted gag orders on the project, and as a result a wonderful book is now out by Oxford University Press.
The book is a huge 460-page tome with many details about the code breaking process directly from the people who worked at Bletchley Park and Dollis Hill, the government labs involved. This is a collection of first-person accounts and you get to see the enormity of the task and exactly how critical this effort was towards winning the war. If you got excited about crypto stuff in the DaVinci Code then you will have lots of hours of fun trying to work through the examples the authors provide. (And my thanks to my original writing mentor, Grant, for turning me onto the book.)
The book's author and organizer is Jack Copeland, who is a New Zealand professor and responsible for the AlanTuring.net archive. Turning, a name familiar to many of us, was intimately involved in many things Bletchley Park but not the brains behind the hardware of Colossus.
Second, owing to an odd set of circumstances, all but two of the machines were immediately destroyed after V-E day in 1945 on Churchill's command. Had more evidence survived, it might have become as notorious as the American ENIAC, which has gotten most of the credit for the early computing innovations. The two units were used by the British Government for several years for code breaking purposes, presumably. And recently, a project to rebuild one machine has been successful, and was tested with breaking some historic codes.
Third, the veil of secrecy around this project was colossal, too: despite the thousands of people employed during the wartime effort, there were few leaks. Maybe the Brits are better at keeping secrets than us Yanks, but the amount of containment and compartmentalization was austere. Thousands of people worked at close quarters yet never asked each other what they were actually doing on the project. Parents didn't have idea what their children were working on – indeed, one of the younger Colossus team members was so concerned that all of his contemporaries were off fighting (and he was just a mere geek-in-residence) that he asked to be reassigned because his father was beginning to wonder what he was doing. His superiors arranged to have an army officer visit his parents and reassure them that the son was involved in a major military project, and just because he wasn't shipped to the front lines he was still a key part of the war effort.
Despite the secrecy, engineers kept a few pages of design notes about the project and now a group of academic researchers is using this information to try to reconstruct Colossus and the German encryption devices it managed to break. There are exhibits at Bletchley Park as well, someday I hope to see those in person.
There are some modern lessons to be learned from Colossus:
"The only dependable way of protecting corporate and government computer networks today from the criminal trespasses of hackers is to hire from their top echelon on the principle of fighting fire with fire," ways Donald Michie, one of the younger code breakers at Bletchley park. He talks about how the code makers and the code breakers were never allowed to communicate and indeed were two separate government organizations, thus serious flaws were never fixed on early encryption machines. Many of these flaws introduced incredible human errors that allowed the Brits a way into decrypting the German transmissions.
A second lesson is how critical Colossus was towards the overall war effort. Many Americans like to think that we played a key role in winning the war, and certainly without our men and material things would have happened differently. Yet, the book describes the moment that Eisenhower changed his plans for the D-Day Normandy invasion based on the Colossus decrypts. Indeed, one of the Colossus machines was finished just hours before he had to make this decision. The decrypts made it possible for him to monitor German counterstrike efforts before he attacked the beaches and place his troops accordingly. There are several other examples throughout the book about other moments where Colossus saved lives – including German ones, too.
Third, reading the descriptions of the Colossus team and their exploits, I got the feeling that Bletchley Park was a very unique place in Britain's military history. People were addressed on a first-name basis, and civilians and soldiers worked side by side. Many of the people employed there were just out of high school, if that, and the team leaders had to find motivational ways to keep the place running 24x7. There is a lot to learn from in these sentiments for anyone who manages a team of people.
Finally, there is also an understanding the role of secrecy in an open society. I don't think anyone would argue that Colossus needed to be a secret during wartime. The issue is how it was revealed to the public, and how long it took before the exact details were openly available. Given that the events of the 1940s are just now coming to light, perhaps we need to keep this in mind when we think how the innovations we create during our modern era can find their way into the future public domain.
I highly recommend this book, and hope you enjoy it as much as I did.
Monday, August 27, 2007
I have a dream
Twenty-some years ago, the PC was invented and our desktops would never be the same. And now we must face the tragic fact that our desktops are still not free. Twenty years later, our lives are still sadly crippled by the manacles of frequent crashes and by numerous security problems. Twenty years we have lived on a lonely island of poverty in the midst of a vast ocean of material prosperity. We are still languishing in the corners of American society and find ourselves exiles in our own technological land.
So I have come here today to dramatize an appalling condition. Windows has to go from our desktops. It is time for the 'nixes (Unix, Linux and Apple's OS X) to play a more major role, and for Microsoft to get with the program and fix this broken buggy whip.
I say to you today, my readers, that in spite of the difficulties and frustrations of the moment, I still have a dream. It is a dream deeply rooted in the American dream.
I have a dream that one day this nation will rise up and live out the true meaning of productivity. I have a dream, that all PCs will live up to their original marketing potential, and free their owners from the devils of DOS and frequent application crashes. I have a dream that one day our desktop PCs, sweltering with the heat of their overclocked CPUs, will be transformed into an oasis of freedom and reliable operations.
I have a dream that one day all of my applications will be able to sit down together at a table of brotherhood and play nicely on my PC, no matter what version of drivers and odd video adapter is inside my computer.
I have a dream that your and my children will one day live in a nation where they will not be judged by the version of operating system running on their desktop computer, but by the content of their work output on their hard disk.
I have a dream today.
This is my hope. With this faith we will be able to work together, to pray together, to struggle together, to stand up for freedom together, knowing that we will be free one day from having to reboot our computers every day, from crashed applications and inexplicable blue screens and error messages.
How I wish most of us could free ourselves from the tyranny of Windows and have a desktop operating system that didn't crash frequently, could support our legacy applications, were easy to install and wasn't a security sinkhole. Dream on.
Monday, August 20, 2007
Video production collaboration
Everyone these days is shooting video and thinks of themselves as video producers and editors. And while it is great that more video content is now online, much of it is either unwatchable or uninteresting. But I come here not to judge all these budding Bergmans, but to tell you about a tool that can make it easier to work together with your team and better produce these videos.
The idea isn't new, but what Cozimo offers is. Let's say you shoot some video footage and want to show it to a bunch of people who are spread all over the landscape before you release it to the general and unsuspecting public via YouTube. You can email a copy of your video to your team, but this isn't very satisfying, and especially these days as many filters routinely block big file attachments. Ideally, you'd like your video to be stored in some kind of collaboration system itself, so you don't have to worry about where the most current copy is housed. And this system should allow your working team to gather together online and view, comment, and make adjustments to the footage.
You want to make comments on particular segments, frames, or portions of the video, and make them in near-real time, such as what might be done via an IM text or voice chat session. That is what is at the heart of Cozimo, and what is lacking in many of its competitors. For those other applications, you'll have to run a separate IM network. That is cumbersome, because you can't store the commentary with the actual video footage itself.
Ideally, you'd like your collaboration solution to have some elements of a lightweight content management system that does version tracking – so you can go back and review an earlier edit in case that was more appealing – and workflow elements too. You want to be able to direct the job to a particular person, who must complete some task before sending the video to someone else. General collaboration tools such as Notes and Sharepoint have had these features for a long time, but don't support video content specifically.
Finally, you want to be able to use just an ordinary Web browser to access this tool, without the need to have any additional desktop software.
As I said earlier, there are plenty of people already in this space, some that come with pretty deep pockets or heavy Hollywood industry following. Autodesk has its Buzzsaw.com, which has one problem because it requires a Windows client to access most of its features. Also, it is really designed for architects to share AutoCAD files rather than general videos.
Octopz.com and Wiredrive.com both offer support for a wider variety of content types than just AutoCAD documents but don't have much in the way of workflow besides some general email notification features when one person is done doing some particular task. And Adbeast.com -- which supports just video files -- has too many different components to make its workflow component really effective.
I haven't spoken about the price for these services. Some of them are pretty inexpensive to start out but then the price quickly climbs as you add workgroup teams and start consuming storage. For a gigabyte of online storage Cozimo.com is $50/month for 12 workgroups (but an unlimited number of users and files) and even their most expensive plan is $150/month for 5 GB of storage. Octopz.com is $100/mo for a single workgroup, but then things start to get pricey. Wiredrive charges $250/month, and several thousand dollars for setup fees. And of course Autodesk is at the top of the cost charts with about $1,000/month for 100 users.
If you have any experience with these products or something similar, drop me a line or add a comment here.
Monday, August 13, 2007
Sharing spreadsheets
First, databases are still tricky for some people to understand. While relational databases can be thought of as tables that have several indexes, this is more than many people want to deal with. Second, the collaboration tools are tough to learn and use. Look at how many people still use Lotus Notes for email and not much else. And since most of us are comfortable with email, using it as the transportation system isn't all that taxing. Until the day comes when three people are working on the same spreadsheet and make conflicting changes.
Third, building the right kinds of collaborative applications requires some skill and understanding how and what kinds of data are shared. How many people are going to be adding/changing records to your database? How many just want to do queries and reports? And how do you prevent conflicting updates?
Finally, when you add the Web and Internet-based access to the data, you have greatly increased the skill level required to create and manage your database. While there are some really good Internet-facing database programs (Alpha Software, Filemaker, Quickbase from Intuit, and DabbleDb – just to name a few that I know of), none of these are as easy to setup and manipulate as Trackvia.com, a service that has been out for the past year but recently gotten some much-needed improvements.
You can create an account and upload your spreadsheet in about five minutes. If your first line in the spreadsheet contains your field names, you are just about done. You can easily sort any column quickly by clicking on the arrow icons. You can quickly locate duplicate records, create a mail merge template and forms for your Web site, all with just a couple of clicks of the mouse. Custom reports are simple, and what's more, they can be distributed via email to your collaborators on a set schedule. Adding different collaborators with various discrete permissions is very straightforward, and in about 30 minutes you can have a project setup and working with your team.
There are other ways to import data into your database, including using Web forms or setting up a special email inbox that will post the information automatically. These tasks will take some skill and some HTML knowledge, however.
Other tools require more programming skill to do what Trackvia does with a few mouse clicks, or are more cumbersome to manipulate, or don't have the automatic defaults that make setup as easy as Trackvia. Did I mention the cost? $10 per month per user. This includes an unlimited number of databases and up to a GB of attachment storage (meaning that you aren't charged for the actual records themselves that are stored). If you sign up before October 1 for an account, the company will give you several additional features free.
The company has been around for over a year and has some pretty impressive customers, including people that have built some very large databases. One final thing that I liked: with Trackvia, you have a completely free 14-day trial: you don't give them your credit card to register. If you are sharing your spreadsheets the old fashioned way, you might want to check them out.
About Me
- David Strom
- David Strom has looked at hundreds of computer products over a more than 20 year career in IT and computer journalism. He was the founding editor-in-chief of Network Computing magazine, and now writes for Baseline, Information Security, Tom's Hardware, and the New York Times.